Marketing infrastructure for exterior remodelers.

Built for exterior remodelers.

Aither is built for six trades: roofing, siding, windows, doors, gutters, and insulation. Not marketing software adapted for contractors. A platform built around how exterior remodeling companies actually generate and close work: estimate-heavy sales cycles, seasonal demand, service areas measured in miles, and homeowners who compare multiple quotes before they call.

Being opinionated about one trade family means less configuration and more built-in judgment: content that speaks to real homeowner objections, pages structured around free estimates and financing, and reporting that ties spend to run appointments instead of vanity traffic.

What Aither does.

The metric that matters.

Most marketing reporting stops at leads. A lead is a form submission, a phone call, a chat message; it says nothing about whether anyone actually showed up.

Aither's reporting anchor is the run appointment: an estimate that happened, in a homeowner's living room or on a video call. Every channel and every dollar of spend gets measured against cost per run appointment, not cost per click or cost per lead.

First built for JDH Remodeling.

Aither started as the internal marketing system for JDH Remodeling, an exterior remodeling company. It ran there first, then became a product other contractors could use.